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5 Forces

With the 5 Forces Model the attractivity of the industry is assessed based on the level of competition. The tool is applicable for both current and future scenarios.

Description

Step 1

The participants analyze and rate the bargaining power of suppliers.

Step 2

The participants analyze and rate the bargaining power of substitutes.

Step 3

The participants analyze and rate the threat of new entrants.

Step 4

The participants analyze and rate the threat of substitutes.

Step 5

The participants derive the industry rivalry based on the four previous steps.

Benefit

Systematic analysis of the competitive situation of the company or the branch.

Characteristics

Time required:

0,5 – 2 Days (if preparation is needed)

Level of difficulty:

intermediate

Materials:

paper and pens

Participants:

project team and experts

Phase

Discover,

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