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With the 5 Forces Model the attractivity of the industry is assessed based on the level of competition. The tool is applicable for both current and future scenarios.
The participants analyze and rate the bargaining power of suppliers.
The participants analyze and rate the bargaining power of substitutes.
The participants analyze and rate the threat of new entrants.
The participants analyze and rate the threat of substitutes.
The participants derive the industry rivalry based on the four previous steps.
Systematic analysis of the competitive situation of the company or the branch.
0,5 – 2 Days (if preparation is needed)
Level of difficulty:
paper and pens
project team and experts