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A concept sheet is a structured description of an idea using a ready-made template. The methodology is applied to selected ideas for further elaboration. At the same time, the clear communication of the idea is the basis for customer feedback.
The participants formulate a common description of the idea.
The participants document the relevant user needs that are addressed by the idea.
From this the participants derive the added value of the idea.
Now the participants describe the target group that has the greatest added value.
In addition, the participants create a simple drawing to make the idea even easier to communicate.
Finally, the participants develop a (product) name.
A concept sheet helps to further detail the idea and transform it into a concept. It can also serve as the basis for the elevator pitch.
10 – 30 mins
Level of difficulty:
Post-its, pen, pin board, template