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User observations are used to analyze the user in a real, non-simulated situation and thus to learn more about his or her behaviour, needs and problems. Shadowing is a more dynamic observation, in which users are actively followed in order to understand the entire activity.
At the beginning, the participants define the situation and the aspects to be observed.
Afterwards, the participants perform the observation and document what they have seen in the format of photos, sketches or notes.
If necessary, the participants can follow up a user interview in order to clarify observations.
Participants then view all the collected material and analyze the results. In this way, patterns of action can be identified, unsatisfied needs can be identified and innovation potentials derived.
Gain insights into the behaviour of users in certain situations and identify patterns of action.
Level of difficulty:
pen and paper, camera